![]() ![]() It’s easy to use, smooth, and will look just fine. If you want a simple paint-by-numbers animated explanation of your business, the list of pre-made templates is a great option for adding some video content to your website. Accounting isn’t exciting stuff, but this video doesn’t provide any reason to keep watching, and that’s a problem.īest Use: Time sensitive event landing page Raw Shorts The generic slogans, vague statements, and stock animation footage just drone on. This video is good for what it is, but it’s still obviously a template. It’s not an actual marketing tool that you can use with confidence. This animation is animation for the sake of having a video. It has all the necessary pieces of a good explainer video, but lacks the professional storytelling touch that makes it actually engaging. It’s because this video simply isn’t engaging. However, watch the video for longer than 15 seconds and you’ll start to feel your attention drifting. This video is closer to branding purposes, which is saying a lot. The animation is a little hokey, but passable, and the color palette is pleasing to the eye. Here’s a sample called Whiteboard Template for Accountants: ![]() Raw Shorts is another DIY whiteboard animation company with decent looking videos. Simple, technical explanations (not sales oriented).Make a bunch of videos and cancel after one month, (they even say it on their website) or sign up for a whole year-the flexible payment options is another great feature. You do have to pay for some of the premium images in the templates, so be aware of that. You can try VideoScribe free for 7 days, and pay a $29/month to create as many videos as you want. VideoScribe is fine if you need to explain something in a very simple way. However, this isn’t a brand building tool. If your video doesn’t meet viewers’ expectations, you’ll lose their attention. Because of those flaws, they rarely produce the same results as a studio production.Įven “nice looking” DIY whiteboard animation just lacks all the tiny details and professional precision that today’s viewers expect from online video. No, the problem is that DIY videos often lack a clear objective, point of view, and call to action. The problem with DIY whiteboard videos isn’t the quality of the animation (or at least not entirely). Technical Problems with DIY Whiteboard Animation It’s great for specific explanations, but definitely not something you want to build your marketing strategy around. VideoScribe is great for education and simple technical explanations, but lacks the flexibility for creating impactful sales tools and branding videos. Choose from a library of stock images, set your animation points and timing, add voiceover and/or a soundtrack, and you’re all set. The video interface is easy to use, if a little simple, and will produce passable whiteboard animation for a variety of uses. If you’re not willing to pay $30 for what will quickly become a keystone piece of content, maybe you need to rethink your business model. ![]() A lot of “free” video tools are garbage (more on that below), so even though it’s tempting to make a video for $0, remember that this is a marketing tool that represents your brand. When it comes to DIY whiteboard animation tools, you get what you pay for. Here’s your updated review (2017 version) of the best DIY whiteboard animation software for any budget. Some are good, some are bad, and some are just downright ugly. So to help you get started with animation for your company, we took a look at some of the most popular DIY whiteboard animation tools on the market. DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.Ī poorly made whiteboard won’t “save you money” if it hurts your brand and drives away customers. Obviously, we here at IdeaRocket think that the best way to engage potential clients and spread the word about your business is with a quality animated explainer video. But we also understand that not every company has the budget for professional whiteboard animation. ![]()
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