![]() ![]() I also consider companies like Stripe, Shopify, Roblox, and OpenAI to serve creators as customers. There are many companies across many verticals trying to address the needs above - from YouTube (video) to Substack (newsletters) to Kajabi (courses, websites). Creators have a hierarchy of needs that can be summarized as “love, fame, and money.” I think of creators broadly as anyone who wants to make a living doing what they love online. What companies do you think are most interesting in the space? What do you think the future of the creator economy will look like? You have written and thought a lot about the creator economy. I have a course for new and aspiring PMs if folks need more help on this topic. Overall, I would optimize to get the PM title as soon as possible via one of the paths above. I was able to transition because I had expertise in live video. Understand your area of expertise and reach out to companies that would value your expertise. Find an exec sponsor and deliver results in that project, then make the transition. Do your core job well first then pitch a project to your PM. It took me 3 years of failure to transition to PM and I almost gave up. You need to have patience and grit to break into product. How did you move from product marketing to product management? What advice do you have for someone looking to break into product management? I go into more detail on the above in my thread about the PSHE framework. When you’re a group PM or above, you often have to identify the problem itself.When you’re a senior PM, you’re given the problem but you have to define the solution.When you’re a new PM, you’re given the problem and solution and you just need to execute.What’s most misunderstood about this job is it actually changes significantly as you grow: What do you view as the role of a product manager? (What do you think is misunderstood often about the role of a product manager?)Ī PM’s job is to empower their team to build products that solve customer problems and make business impact. I’m writing a longer blog post about the above if folks are interested in subscribing. Create revenue streams: Start with something simple like a low-priced on-demand digital course (try to keep it 1-2 hours long max) or a service business (e.g., let people pay to get your expertise).Own your audience: Start a newsletter or webpage to build an email list.After a month of doing this, look at your analytics to see what resonates with your audience. Publish consistently: Tweet and post to LinkedIn everyday about your niche.This is one of the best ways for your target audience to discover you and for you to build creator relationships. Interact with top creators: Find top creators in your niche and reply to their posts.Find your niche: What’s something that’s at the intersection of what people want, what you’re good at, and what interests you? Have clarity around: “I will help user X get from point A to B.”.Here’s my advice in brief on building an audience and making money online: What advice do you have to someone with no audience that is looking to build an audience? The latter is what will eventually help you make a living online. I will say that the risk of viral tweets like this is that it attracts an audience that follows you for the laughs instead of for your expertise. “Wow, what a joke - cold showers and gratitude journal to make VP?”.“Oh God, he’s talking about Forbes 30 under 30.”.I imagine people’s feelings reading the tweet were: I think it went viral because it made people feel cringe followed by laughter. My most viral tweet was a Forbes 30 Under 30 joke that got 319K likes and 15K new followers. What was your “most successful” tweet? Why do you think they were so successful? ![]() That gave me the confidence to share more publicly. To my surprise, the post was widely shared and liked. I was working in fintech and missed building for creators so I wrote a post about my experience working in the creator economy. When and why did you start posting on the internet? Note: Compound provides everything you need to manage your personal finances (advice, tracking, investments, taxes, borrowing, estate, and more). ![]()
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